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‘Act FRESH’ Campaign Launches Today At State House


Do you have a place to exercise? Do you cringe at the food served in your kid’s school? A new public health campaign is focusing on these and other questions. WBUR’s Martha Bebinger has more:

Rates of chronic disease such as diabetes and asthma are higher in many low-income communities, where there are often few public places to exercise and more fast food than grocery stores. A new coalition aims to change this. The Massachusetts Public Health Association is pushing for new zoning laws, state tax credits and stricter rules in the case of school nutrition and exercise.

A study out last month found that the state could save at least $55 million dollars a year on Medicaid if it reduced the rate of chronic disease by five percent.

The “Act FRESH” coalition will officially kick off the campaign at 1 p.m. today at the State House, and its Web presence is here, including a report here. From the campaign’s press release:

The group will call for action to accomplish four priorities in the next two years:
Passage of zoning reform legislation that promotes communities whose structure makes healthy activity an easy choice every day;
Use of economic development resources to support more affordable grocery stores in food deserts and healthier corner stores;
Stronger state and federal school nutrition standards; and
Passage of legislation to reinstate school physical education requirements.