Really, there are no words to characterize this video of Stephen Colbert marveling over ads for feminine “wash” products featuring vaginal puppeteering (and suggesting his own male-only version). “Warning: What you are about to see, you can’t un-see,” Colbert says, introducing the Summer’s Eve douche commercials, which also target African-American and Latina women in cringe-inducing fashion.
Thanks to Our Bodies Our Blog for highlighting this unbelievable ad campaign and for the group’s unwavering opposition (1970 and counting…) to the marketing of special vaginal cleansers. “The vagina is very good at cleaning itself,” Our Bodies Our Blog notes. “So if Summer’s Eve really believed in its tagline, “Hail to the V,” it would leave our vaginas alone.”